Building an Integrated Online Marketing Plan

Categories: Digital Marketing

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Course Content

Introduction

Welcome

02:07
The Strategy Problem

04:25

Find Your Business Strategy

Define Your Target Customers

Research: Find What Your Customers Want

Clearly Identify Business Goals and Build Process

Develop a Long-Term Marketing Plan

Turn Cookies into Customers

Measure and Modify Your Plan

Conclusion

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Enrollment validity: Lifetime

Intermediate
0 Total Enrolled
January 25, 2024 Last Updated
Certificate of completion

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Course Content

Introduction

Welcome

The Strategy Problem

Find Your Business Strategy

Knowing who you are

Defining your narrative statement

Identifying emotional needs

Create your value statement

Chapter 1 Quiz

Define Your Target Customers

Identifying customer groups

Creating a customer persona

Measuring customer lifetime value

Quantifying customer loyalty

Chapter 2 Quiz

Research: Find What Your Customers Want

Researching keywords to find audience needs and interests

Using Google Trends to find market trends and customer insights

Developing your initial plan

Using micromoments to create customers

Chapter 3 Quiz

Clearly Identify Business Goals and Build Process

Defining your marketing goals

Differentiating between acquisition and engagement

Understanding messaging and objectives

Chapter 4 Quiz

Develop a Long-Term Marketing Plan

Understanding the purpose of content marketing

Planning content assets

Creating a long-term content calendar

Curating content

Chapter 5 Quiz

Turn Cookies into Customers

Getting the big picture

Retargeting visitors

Designing effective landing pages

Getting that email address

Stopping the blast

Chapter 6 Quiz

Measure and Modify Your Plan

Measuring the right things

Visualizing your measurement process

Developing a 360 customer profile

Chapter 7 Quiz

Conclusion

Next Steps

Student Ratings & Reviews

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